Brand
The CommerixHQ brand.
Independent product studio for commerce. Monochrome, quiet, and precise. The work does the talking.
Usage
Room to breathe.
Clearspace
Keep a margin of at least the height of the C on all sides. Nothing enters this space. No type, no edges, no other logos.
Minimum size
- Mark: 24 px minimum.
- Horizontal lockup: 120 px wide minimum.
- Below minimum, use the mark alone.
- Don't recolor the mark. It's black or white, nothing between.
- Don't rearrange the lockup or redraw the arrow.
- Don't add shadows, gradients, or outlines.
- Don't place the logo on busy photography or low-contrast backgrounds.
Color
Monochrome, with two exceptions.
Black, white, paper, and zinc do all the work. Green appears only for genuine recovered revenue; red only for errors.
Black
#000000
Primary. Buttons, headlines, the mark.
White
#FFFFFF
Cards and surfaces on light.
Paper
#FAFAF8
Page background.
Ink Soft
#111113
Primary button hover.
Zinc 900
#18181B
Body text on light.
Zinc 500
#71717A
Captions, eyebrows, secondary text.
Zinc 200
#E4E4E7
Hairlines and borders.
Zinc 100
#F4F4F5
Subtle fills.
Success
#16A34A
Recovered revenue and positive states only.
Danger
#DC2626
Errors only.
Voice
One line.
Write like a store owner talking to another store owner: concrete nouns, short sentences, no hype.
Press inquiries: support@commerixhq.com